Norsk Helseinformatikk: Taking Vital Health Information Beyond Borders
Discover how NHI leveraged real-time analytics and a lean startup approach to reach new markets in Poland and Germany.
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From Norway to the World
For decades, Norsk Helseinformatikk (NHI) has been the gold standard in healthcare information in Norway. Their flagship product, the Norwegian Electronic Medical Handbook (NEL), is used by nearly every healthcare professional in the country. NEL supports doctors during patient consultations and provides patients with clear, reliable information about their diagnoses, symptoms, and treatments.
NHI says:
Now, NHI is ready to bring this trusted resource to new markets, starting with Poland and Germany. But entering these markets comes with unique challenges, from navigating local healthcare systems to understanding the needs of entirely new audiences.
How Do You Succeed in New Markets?
NHI’s success in Norway stems from deep understanding of the country’s healthcare system. But what works in Norway doesn’t automatically translate to Poland or Germany. Local healthcare professionals have different workflows, patients have varying expectations, and cultural nuances shape how medical information is consumed.
NHI explains:
For NHI, the question wasn’t just how to launch NEL in these new markets but how to ensure it truly meets the needs of healthcare professionals and patients in Poland and Germany.
The Risk of Moving Too Quickly
Without a clear understanding of user needs, NHI risked misallocating resources—building features that might not resonate or addressing problems that don’t exist. Worse, failing to meet user expectations in early stages could jeopardize trust, making it harder to gain traction in these competitive markets.
Says NHI:
Kasus: A Data-Driven Path to Product-Market Fit
To ensure a successful launch, NHI partnered with Kasus. With expertise in customer data platforms (CDPs) and data-driven strategies, Kasus offered a way to track user behavior, gather insights, and guide decisions in real-time.
Kasus says:
Building a Foundation for Growth
Kasus implemented a customer data platform (CDP) tailored to NHI’s needs, enabling them to:
- Track User Behavior: Monitor how healthcare professionals and patients interact with NEL.
- Analyze Engagement Patterns: Identify which features resonate most with users in Poland and Germany.
- Iterate Rapidly: Use a build-measure-learn loop to refine the Minimum Viable Product (MVP) based on real-world feedback.
These insights allow NHI to make informed decisions about which features to prioritize, which channels to optimize and to tailor their message, ensuring the product met the unique needs of each market.
"With real-time insights, NHI could quickly address challenges and build confidence among their users,"
says Kasus.
A Product Tailored to New Markets
With Kasus’s support, NHI can reach several key milestones:
- Localized MVPs: Adapt the product to align with the specific needs of Polish and German healthcare professionals.
- Faster Iteration: Leverage data to make rapid improvements, reducing time to market.
- Targeted Scaling: Identified and addressed barriers to adoption early, paving the way for broader rollouts.
NHI says:
Expanding NHI’s Vision
Today, NHI is on track to replicate its Norwegian success in Poland and Germany. By combining their expertise in healthcare information with Kasus’s data-driven methodology, they will create a product that resonates with both healthcare professionals and patients in these new markets.
This isn’t just about expanding into Poland and Germany—it’s about proving that trusted healthcare information has no borders.
NHI conclude:
Kasus mission is to turn fleeting moments of attention into lasting results
An idea is nothing without action. Get in touch to turn insights into bold moves and reach ambitious goals.
