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NemiTek: 100 Years of Expertise, Transformed for the Future

How NemiTek transformed 100 years of expertise into a scalable future with unified data, personalized member experiences, and a platform built for growth.

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100%

target of subscription growth

60%

reduction in software cost

connected data sources

Introduction

From Siloed Data to Scalable Growth

After 100 years of success, NemiTek faced its greatest challenge yet: a rapidly changing world where capturing attention has never been harder. With over 4,000 members they have been the go-to resource in HVAC, energy, and environmental engineering.

NemiTek explains:

We’re proud to have been a vital resource for our members, but we know we can do more.

But staying relevant in a world driven by AI, social media, and constant change required a bold transformation.

Problem

A Siloed Reality Blocking Growth

Despite their history of resilience, NemiTek found itself struggling with fragmented data spread across multiple systems. Efforts to centralize data using CRM solutions had resulted in complexity, inflexibility, and rising costs.

The CEO, Thor Jostein, says:

It felt like we were flying blind. We couldn’t see the full picture of our members, which made it nearly impossible to deliver the experiences they expected

Without clear insights, they faced fragmented communication and missed opportunities to provide seamless and personalized experiences.

Consequence

Missed Opportunities and Member Loss

Fragmented data and disjointed communication put NemiTek’s member retention at risk. They lacked the insights needed to understand member needs or address potential issues.

NemiTek says:

We risked losing members and missing growth opportunities because we didn’t have the insights we needed

Solution

Kasus: A Partner for Ambitious Goals

Faced with these challenges, NemiTek turned to Kasus. With a clear mission to turn data into results, Kasus offered the tools and expertise to help NemiTek unlock its potential.

Kasus says:

We saw their challenges and knew the solution was within reach

From Chaos to Clarity

Kasus implemented a customer data platform (CDP) to unify NemiTek’s data across systems. Key actions included:

‍

Integration: Connecting Infosoft (member management system), Labrador (CMS), Salesforce (CRM), Klaviyo (email platform), and more.
Tracking: Collecting behavioral data across the membership journey to build a complete picture of user activity.
Personalization: Enabling tailored communication and seamless member experiences.

‍

These steps gave NemiTek the tools to deliver value-driven interactions and a deeper understanding of their members.

Result

Data-Driven Growth and Cost Savings

NemiTek achieved significant results:

‍

Membership Growth: Laid the foundation to double memberships within two years.
Cost Reduction: Reduced software costs by over 60%.
Enhanced Experiences: Delivered personalized, engaging interactions based on real-time insights.

We’ve modernized our systems and built a foundation for growth that lasts,

says NemiTek

From Fragmentation to Future-Ready

NemiTek moved from chaos to control, gaining a unified view of their members. Now, they can provide tailored recommendations, timely communication, and seamless experiences that strengthen member loyalty.

Thor Jostein says:

With Kasus, we didn’t just modernize our systems—we built a foundation for future growth, ensuring we can deliver value to our members for the next 100 years

Mission

Kasus mission is to turn fleeting moments of attention into lasting results

An idea is nothing without action. Get in touch to turn insights into bold moves and reach ambitious goals.

Identify risk segments and handle them in time to achieve

75%

reduced chrun in subscription base

Connect with the right user at the right time to achieve

85%

user-retention week after week

Use analytics and insights to achieve

100%

subscription growth the next two years