Estate Media: 25 Years of Leadership, Ready for the Future

In today’s media landscape, even 25 years of success can’t guarantee survival without the right tools. Estate Media, Norway’s leading media hub for the real estate industry, knew this well. What began as a small magazine publisher has grown into a powerhouse with unmatched knowledge, networks, and insights.

But with the rise of tech giants reshaping the game, staying competitive required bold action.

The media industry is more competitive than ever. Companies like Google and Facebook have set a new bar, leveraging data to dominate the market. For traditional media houses like Estate Media, competing in this space without a clear technological strategy meant falling behind.

Legacy processes and limited user insights left Estate Media unable to attract new subscribers or fully engage existing ones.

Without deeper insights into their subscribers, Estate Media risked losing its edge. They couldn’t tailor content or anticipate churn effectively. This lack of control could have meant losing not only subscribers but also their position as industry leaders.

Estate Media partnered with Kasus to reclaim control and turn their challenges into opportunities. With expertise in data and technology, Kasus provided the data platform Estate Media needed to modernize and grow.

Kasus implemented a customer data platform (CDP) to unify Estate Media’s systems and provide a complete view of their subscribers. This included integrating:

• Labrador CMS
• Infosoft subscription system
• Klaviyo email platform

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By bringing these tools together, Estate Media gained the ability to:

• Identify and replicate the behavior of their most engaged users.
• Deliver personalized content at the right time.
• Ensure subscribers see consistent value throughout their journey.
• Spot at-risk subscribers and act before churn occurs.
• Optimize conversion funnels to attract new audiences.

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"The transformation wasn’t just about data—it gave us the confidence to experiment and grow,"

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says Jens Petter.

With the CDP in place, Estate Media moved to a first-party data model, reducing reliance on platforms like Google and Facebook. This shift gave them greater control and positioned them for long-term success.

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Planned outcomes include:

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• Improved Retention: By identifying risk factors early, Estate Media reduced churn.
• Enhanced Personalization: Subscribers now receive timely, relevant content.
• Future-Ready Platform: A scalable and adaptable system prepared for new challenges.

With Kasus’s guidance, Estate Media has laid the foundation for future growth. They’re now experimenting with new channels, targeted campaigns, and tailored messaging—all backed by actionable insights.

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This isn’t the end of their story—it’s the beginning of a new chapter. With Kasus by their side, Estate Media is poised to reach new heights in an ever-evolving industry.